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Sale Price: $538,000

Neighborhood: Downtown San Diego

Address: 1050 Island Ave #626 San Diego, CA 92101

Profile: 1,003 sq. ft. | 2 bed, 2 bath | Condo

To Find Something Similar Contact Miguel Contreras | 619.977.6447 | Miguel@agentprolific.com

Sale Price: $500,000

Neighborhood: Chula Vista

Address: 2181 Lago Madero Chula Vista, CA 91914

Profile: 1,651 sq. ft. | 4 bed, 3 bath | Townhome

To Find Something Similar Contact David Castillo | 619.920.6983 | David@agentprolific.com

Sale Price: $488,000

Neighborhood: Ramona

Address: 1555 Ashley Rd. Ramona, CA 92065

Profile: 1,710 sq. ft. | 3 bed, 2 bath | Single Family Home

To Find Something Similar Contact Miguel Contreras | 619.977.6447 | Miguel@agentprolific.com

Sale Price: $460,000

Neighborhood: Spring Valley

Address: 437 Kempton Spring Valley, CA 01077

Profile: 1,397 sq. ft. | 4 bed + 1 Opt Bed , 2 bath | Single Family Home

To Find Something Similar Contact David Castillo | 619.920.6983 | David@agentprolific.com

Sale Price: $353,000

Neighborhood: Mission Hills

Address: 2244 2nd Ave #33 San Diego, CA 92101

Profile: 727 sq. ft. | 1 bed, 1 bath | Condo

To Find Something Similar Contact Miguel Contreras | 619.977.6447 | Miguel@agentprolific.com

Sale Price: $675,000

Neighborhood: City Heights

Address: 4098 45th Street San Diego, CA 92105

Profile: Triplex | Unit #1: 3 bed, 2 bath | Unit #2: 2 bed, 1.5 bath | Unit #3: 1 bed, 1 bath

To Find Something Similar Contact Miguel Contreras | 619.977.6447 | Miguel@agentprolific.com

Sale Price: $440,000

Neighborhood: Chula Vista

Address: 1414 Normandy Chula Vista, CA 91913

Profile: 1,500 sq. ft. | 3 bed, 2.5 bath | Townhome

To Find Something Similar Contact Miguel Contreras | 619.977.6447 | Miguel@agentprolific.com

Listing Price: $450,000

Neighborhood: Eastlake

Address: 2262 Alicante Cove

Profile: 1,058 sq. ft. | 3 bed, 2.5 bath | Condo/Town home

To schedule a showing contact Miguel Contreras | 619.977.6447 | miguel@agentprolific.com

Are you trying to sell your property and it’s been sitting on the market for days, weeks, maybe months with no action or offers to speak of?

– Or –

Perhaps you listed your house on the market, and it never sold?

Many times, there are extenuating circumstances that impede a property from being sold. However, most often, the truth is that there are typically three common themes that lead to a property’s inability to sell. These are the Top 3 reasons why your property hasn’t or did not sell.

3. Accessibility

The third most common reason why your property hasn’t sold is due to ACCESSIBILITY!

Do you have nasty tenants who have not allowed potential buyers or agents into the property to properly view and visually inspect it? Selling with tenants can be more than challenging and often they can stand in the way of allowing suitable buyers and potential offerors from bidding on the property and getting you into escrow!

The name of the game is getting eyes on your property and enticing them to bid on your house.

Maybe, you are standing in the way. Do you have a nearly impossible schedule that is less than “Showing Friendly”? Maybe you work from home, you have a day sleeper or a newborn child, so you’d like buyers to work around your schedule. This is totally understandable, and as realtors go, we typically like to work around your schedule to inconvenience you as little as possible. However, there is a point where we need to have a “come to Jesus’ talk about accessibility. The name of the game is getting eyes on your property and enticing them to bid on your house.

Though beautiful pictures and online marketing help with visibility, the truth of the matter is that most buyers want to physically be in the property. They want to personally experience the property, something you can’t do online (yet). Thus, it is of the utmost importance to allow buyers as much access as possible.

This is an easy fix! Having more and frequent access to the property will lead to more foot traffic and typically will manifest offers–which is why you have your property on the market in the first place!

2. Condition/Presentation

The second most common reason why your property has not sold may have to do with its condition.

Ask yourself this: Is your property indeed a fixer and are you marketing it as a luxury property? All kidding aside, the condition of your property has a lot to do with the number and level of offers you are obtaining. Does your property have curb appeal or is it the ugly duckling of the street? In what condition is the interior? Is it dirty, cluttered, in need of repairs and maintenance?

Dig deep and put yourself in a buyer’s shoes. Most Buyers (9 out of 10) do NOT have the visualization skills to see themselves (their furniture, their color pallet, etc.) in your property. So you need to help them by decluttering, cleaning and making the property look and smell brand new.

Think of making it as generic as possible because when it comes to staging your home for sale, LESS IS MORE!

It starts with depersonalizing the property–taking down all those lovely pictures of your kids and finally getting rid of that hideous table your mother-in-law gave you, and possibly painting that beautiful blood red accent wall with a neutral color. Think of making it as generic as possible because when it comes to staging your home for sale, LESS IS MORE!

1.

The number one reason your property has NOT SOLD is… drum roll, please…

.

.

.

PRICE!

Yes, I said it, PRICE! It’s that simple. You and your current, or previous, real estate agent is/was too scared to tell you because they most likely didn’t want to make you upset.

Look, I’m not going to pull any punches, I’m in the business of Selling Homes, not just putting them on the market. Price, along with a buyer’s perceived value, is the key to moving your property. I’m not saying that you need to give away the property by discounting, but you do have to play with market forces and do some fantastic PR!

You might be thinking, “Well how the heck to do I price my property smartly and still make Top Dollar?” Phenomenal question! The key is to account for the size and scope of your property, along with its upgrades, features, and benefits compared to the most recent sales in your neighborhood, factor in economic and market conditions (along with the aforementioned reasons) and price it right!-Just like Goldie Locks, not too hot, not too cold, just right baby!

Home Flipping “Shows” vs. Reality

Thanks to reality TV shows on networks like HGTV, Real Estate celebrities have become a trend much like “influencers” on Instagram. My wife and kids love watching these fix and flip shows from around the country and I love it when my kids ask, “Is this what you do dad?” I respond with a half-smile, “Kind of…” As a real estate professional in the business for nearly 16 years, I laugh at some of the staged goofs and gaffs that these TV agents and investors go through. Some of it is just plane fake!

The positive thing about the prevalence and popularity of these shows is that agents are getting cues from them and most marketing has enhanced amongst the ranks of your typical-every-day real estate agent. However, the negative aspect is that clients are also getting their cues from these shows as well! I am being a bit facetious, but there is truth to my statement.


Things don’t typically happen as fast nor with the facility that is displayed in these shows.

These shows have altered the perception of how things truly happen in real life.Though there is some truth to the dramatized acting, the reality is that most, if not all, footage is staged. Things don’t typically happen as fast nor with the facility that is displayed in these shows. The simple fact that the majority of these shows are half an hour, to one hour, misleads viewers into thinking the time elapsed on each project is tremendously fast. Let’s not forget that some of these programs have been filmed months to a year in advance of their screening, and typically filmed in markets with conditions and pricing that don’t parallel the market you currently reside in. This should be kept in mind when looking to purchase, sell or flip real estate.

What does this do?

This warps the perception of market values, conditions, supply and demand. Take for example the Show Fixer-Upper (which is now only in re-runs and my favorite of all the real estate shows): It takes place in Waco, Texas where the average priced home is $110,000, but in San Diego, CA the average price is $622,000 (bestplaces.net). That’s a huge disparity in price and may confuse and frustrate real estate buyers who can’t understand why that beautiful modern farm house that was purchased and remodeled on Fixer Upper for $300k total, can’t be had in San Diego.


In the reality of things, not all deals are winners nor do they always have a happy ending.

The purpose of this article is not to bash these shows, because honestly, you can actually gleam some great information and knowledge from them. Particularly when it comes to design and what to spend your money on when remodeling and flipping – I do love that aspect. Just keep in mind that these are TV shows looking for a “Hollywood Ending” and there’s nothing wrong with that. However, in the reality of things, not all deals are winners nor do they always have a happy ending. Every seasoned investor knows that you win some and your lose some. Great investors just win more than they lose.

Remember this,

The most important thing when buying, selling or investing in real estate is to do your homework. Understand market nuances and learn how to analyze deals – NUMBERS DON’T LIE! Partner with individuals and agents who are experienced, have strong negotiation skills and a depth of knowledge.